Ceduna’s Lake MacDonnell #1
18 December 2018
The social media team at the national tourism body, Tourism Australia, have prepared a list of the most popular Instagram images that they have shared with their 3.3 million followers around the world.
From now until New Years Day, Tourism Australia will share three of the top 30 images each day.
In the top 30 are three images of South Australia – and all three are of Lake MacDonnell. Lake MacDonnell lies some 75 kilometres west of Ceduna, on South Australia’s Far West Coast. The pink waters of Lake MacDonnell are divided by a dirt road from contrasting blue waters – resulting in the road being christened The Watermelon Road. The colours can be best viewed from the air, on a one hour Pink Lake Scenic Flight from Ceduna. (Departures on demand, bookings essential, minimum of 2 passengers required.)
Tourism Australia global manager of social media Nick Henderson said the images had struck a chord with browsers.
“The striking natural beauty of Lake MacDonnell has captured the imagination of our followers on Instagram this year and it’s not hard to see why,” he said.
“Inspiring content like this really cuts through and grabs attention, and we hope that by sharing these beautiful shots with the world, we’ll encourage more people to visit South Australia for their next holiday.
“Not only does it allow us to promote our amazing destinations but also connects potential travellers to inspiring tourism operators.”